Celebrating the best car rental companies in the market.

+37,00
reviews from customers worldwide
+900
store locations awarded in 2026
+120
winning rental companies
+30
store locations with a perfect score of 10

The best car rental companies in the world are with Rentcars

The Rentcars Customer Choice Awards is an annual award that recognizes Rentcars partner rental companies for excellence in customer service.

Gold Partner: average score between 8.0 and 8.9, recognized for consistency and quality in customer service.

To participate, a store location must have at least 5 customer reviews. The classifications are:

Store locations with the best ratings throughout the year are recognized in the awards!

Platinum Partner: average score above 9.0, highlighting excellence in service and receiving official badges and digital awards.

The Rentcars Customer Choice Awards is an annual recognition that honors customer service excellence among car rental companies partnered with Rentcars, one of the largest online car rental platforms in the world.

Renta store locations that achieve the highest scores throughout the year are recognized by the RCCA. Those maintaining an average above 9.0 earn the Platinum Partner title, the program’s highest mark of excellence. Also awarded are locations with an average between 8.0 and 8.9, which receive the Gold Partner title, and those with an average between 7.0 and 7.9, which are recognized as Silver Partners. In addition, a store location must have at least five customer reviews on Rentcars to be eligible for the title.

Our customers’ highlighted reviews

“Congratulations to Rentcars and its partners, keep up the great work and quality control. Continue monitoring each partner's responsibility in delivering top-notch service.”
Customer from Rio Grande do Sul
Brazil
“Friendly and efficient service. We received a nearly new, super comfortable vehicle that fit our needs perfectly. An excellent experience with both the rental company and Rentcars!”
Customer from Lisboa
Portugal
“Everything about the rental matched what was agreed upon. I accepted an upgrade and received a brand-new car in perfect condition. This rental was during an international trip, and everything was clearly explained. Returning the vehicle was quick and straightforward. No complaints at all!”
Customer from Zagreb
Croatia
“The Rentcars app is simple and intuitive. It’s easy to navigate and offers a wide selection of rental companies. What I like most is that it brings together companies I’m already familiar with, ones I trust to deliver quality, like the one I used in Europe.“
Customer from Lisboa
Portugal
“Great service from the rental company, from the customer support team to the staff handling the pickup and return!“
Customer from São Paulo
Brazil
“Excellent service both at the airport and the rental store. The car was handed over quickly and professionally, and they even provided transport to the airport. I’ll definitely use this rental company again next month through Rentcars!“
Customer from Santiago
Chile

Did you miss your prize from the last edition?

Click below and send an email requesting the full award kit.

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Your kit includes all the customized materials, along with a comprehensive tutorial with strategic tips to help increase the visibility of this important achievement for your brand.

Share your achievement on LinkedIn and Instagram!

Your kit includes customized materials, along with a comprehensive tutorial with strategic tips to help increase the visibility of this important achievement for your brand.

Download and publish

Share your achievement on LinkedIn and Instagram!

Your kit includes all the customized materials, along with a comprehensive tutorial with strategic tips to help increase the visibility of this important achievement for your brand.

Download and publish
How to participate in the Rentcars Customer Choice Awards?

1. All partner car rental companies are automatically included, with no need for registration.

2. Customers make a booking through Rentcars, choose their preferred rental company, and rate their experience at the end of the rental.

3. Ratings are continuously reviewed throughout the year, based on the average scores given by customers.

4. In December 2026, the highest-rated rental companies are recognized with the Rentcars Customer Choice Awards title.

FAQ

Frequently asked questions

View all FAQs
How to participate?
All Rentcars partner rental car companies are automatically included in the awards program, with no registration needed. Companies with an average score above 9.0 earn the Platinum Partner title, the program’s highest mark of excellence. Those scoring between 8.0 and 8.9 receive the Gold Partner title. To qualify, a company must have at least five customer reviews on Rentcars during the year.
How is the award delivered?
The award notification will be sent via email, including the digital kit for all winners. If you have not received our communications, please contact us at rcca@rentcars.com.
How is each rating calculated?
After renting from one of our partner car rental companies, Rentcars customers are invited to participate in a satisfaction survey, where they rate their experience on a scale of 0 to 10. Based on these ratings, we calculate each store location’s annual average.
What are the main benefits of the award for car rental companies?
The Rentcars Customer Choice Awards recognizes the best car rental companies worldwide for their exceptional customer service. Customers browsing the Rentcars website can easily discover companies renowned for their service excellence. Being awarded this recognition, which plays a crucial role in fostering customer loyalty, gives companies a strong competitive edge. Furthermore, the title can be promoted across various online channels, boosting visibility both locally and globally.
Is it possible to track the average rating throughout the year?
Yes. The average rating from customer reviews is updated daily on the Rentcars website and app. To check, simply do a quick search on the website, and you’ll see the rating next to each available rental company option.